Your llms.txt file tells AI how to describe your business. We research, build and maintain it so ChatGPT, Claude and Perplexity represent you accurately.
Right now, ChatGPT, Claude, Perplexity, Gemini and Copilot are answering questions about your business based on whatever they scraped. You have no input. No oversight. No ability to correct them.
AI tools scrape whatever they find — old pricing, discontinued services, even competitor comparisons. The result is prospects getting wrong information at the exact moment they're making buying decisions.
Without structured guidance, LLMs piece together a description of your business from random sources. Your carefully crafted positioning gets replaced by a generic, often inaccurate summary that sounds like everyone else.
A prospect asks an AI assistant about your firm and gets a muddled or wrong answer. They move on. You never know the sale was lost — because the conversation happened without you in the room.
llms.txt is an emerging open standard — a simple structured file you host at the root of your website that tells AI language models exactly who you are, what you do, and how you want to be described.
Think of it as a creative brief for ChatGPT, Claude and Perplexity. Instead of those systems guessing from old blog posts and scraped directories, they read your authoritative statement directly.
We don't just build the file — we first audit what AI currently says about you, identify every gap and inaccuracy, then craft the language that corrects it. And we keep it updated as your business evolves.
Start With a Free Audit →From audit to ongoing maintenance, we handle every part of the process — so you never have to wonder what AI is saying about you again.
We query ChatGPT, Claude, Perplexity and other leading LLMs with real prompts about your business. We document every response, flag inaccuracies, and benchmark your visibility against competitors in your sector.
Based on audit findings, we write the positioning language for your llms.txt — including your description, services, correct framing, and explicit instructions telling AI systems what not to say about you.
We build the structured llms.txt file to the open standard specification and deploy it to the root of your website. We also advise on supporting schema markup changes that reinforce your narrative across the web.
AI models update constantly. We re-audit your AI visibility quarterly, update the llms.txt file whenever your services or positioning change, and alert you to any new misrepresentations we detect.
AI assistants have become the first stop for business research. Any company where reputation and accurate positioning matter should be controlling their AI narrative now — before a competitor does it first.
Law firms, accountancies, consultancies and financial advisers — where a single inaccurate AI response about your specialisms or qualifications could cost you a major client.
Clinics, practitioners and health businesses where AI misrepresenting your treatments, accreditations or scope of practice creates compliance risk as well as lost business.
Developers, contractors and estate agents where AI confusing your geography, scale or service offering sends qualified buyers straight to someone else.
Online retailers and D2C brands where AI shopping assistants are increasingly influencing purchase decisions — and where your product positioning needs to be locked in across every platform.
Colleges, training providers and online course creators where AI misrepresenting your accreditations, course outcomes or delivery model undermines enrolment and trust.
Software companies and tech firms where competitors are already investing in AI positioning — and where being described inaccurately in a head-to-head AI comparison can lose deals at scale.
Getting your llms.txt live isn't equally straightforward on every platform. Some are a one-step upload. Others need a little more work behind the scenes. Either way, we assess, handle and verify deployment as part of every engagement — you never have to figure it out yourself.
WordPress gives full access to your website's file system. Your llms.txt file can be placed exactly where it needs to be with no workarounds required. Works on all major hosts including WP Engine, Kinsta, SiteGround and self-hosted setups.
We build the file, upload it to the correct location, verify it's live and accessible, and confirm in writing. If you have a developer managing your WordPress site, we'll provide them with everything they need to deploy it themselves — or we can do it directly.
Webflow has a built-in feature that lets you upload files to be served at your site root. No workarounds, no third-party tools needed. Works on all Webflow plans that support custom domains.
We provide the file and handle or guide the upload through Webflow's project settings. Verified live within minutes of deployment.
Wix doesn't give direct access to your site root in the standard way. Getting a file live at the right location requires a small amount of additional setup — nothing that affects your site's performance or appearance, but something most Wix users wouldn't know how to handle.
We take care of the setup entirely. You won't need to touch your Wix dashboard or brief your designer. We handle it, verify it's live and confirm in writing.
Squarespace restricts what can be placed at your site root. Standard file uploads won't work for this use case. An alternative deployment approach is needed — it doesn't require any changes to your Squarespace subscription or design.
We assess your specific Squarespace setup, deploy using the appropriate method for your configuration, and verify the file is correctly accessible before signing off.
Shopify is the most restrictive of the major platforms when it comes to root-level file deployment. Standard approaches don't work — which is why many Shopify stores attempting this get it wrong and end up with a file that AI tools will never find.
This is a solved problem for us. We handle the full deployment as a standard part of every Shopify engagement — assessed, set up and verified before we sign off. No extra cost, nothing for you to manage.
Custom-built or bespoke platforms vary significantly in how they handle file serving. Some are as straightforward as WordPress. Others have unique constraints. We've worked across a wide range of setups.
We assess your platform as part of the onboarding process — before any work begins — and give you a clear answer on what deployment involves. There are no surprises mid-project.
Every engagement starts with a free snapshot audit so you can see exactly what AI is currently saying about you before you commit to anything.
For businesses that need a one-time audit and a professionally built llms.txt file. Ideal if you want to take control of your AI narrative without an ongoing commitment.
For businesses serious about owning their AI narrative long-term. Includes everything in Starter plus quarterly re-audits, continuous updates and proactive monitoring.
For organisations with multiple brands, products or service lines that each need distinct AI positioning. Fully bespoke scope and delivery.
Everything you need to know about AI visibility audits and the llms.txt standard before getting started.
We'll run a free snapshot audit across three AI platforms and send you the results — no commitment, no sales call required. You'll know within a week exactly where you stand.
Free snapshot audit covers ChatGPT, Perplexity and Claude. Full 5-platform audit included in all paid engagements. Typically delivered within 5–7 working days.