/* ============================================================
   Amazon AI Listing Optimisation — styles
   Beaconsfield Business Solutions
   ============================================================ */

/* ===== 1. RESET + VARIABLES ===== */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --bg: #05050c;
  --bg-2: #0a0a14;
  --bg-3: #0f0f1c;
  --text: #e8e8f0;
  --text-muted: #7a7a9a;
  --border: rgba(255,255,255,0.07);
  --accent: #f97316;
  --accent-light: #fb923c;
  --accent-glow: rgba(249,115,22,0.3);
  --accent-dim: rgba(249,115,22,0.08);
  --accent-dim-border: rgba(249,115,22,0.18);
  --radius: 14px;
  --radius-lg: 20px;
}

html { scroll-behavior: smooth; }

body {
  font-family: 'Inter', system-ui, sans-serif;
  background: var(--bg);
  color: var(--text);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
ul { list-style: none; }

/* ===== 2. BASE TYPOGRAPHY ===== */
h1, h2, h3, h4 {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-weight: 800;
  line-height: 1.15;
  letter-spacing: -0.02em;
}

/* ===== 3. BUTTONS ===== */
.btn-primary {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: var(--accent);
  color: #fff;
  border: none;
  border-radius: 50px;
  padding: 15px 32px;
  font-family: 'Syne', sans-serif;
  font-weight: 700;
  font-size: 13px;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  cursor: pointer;
  transition: transform 0.2s, box-shadow 0.2s;
  text-decoration: none;
}
.btn-primary:hover {
  transform: scale(1.04);
  box-shadow: 0 0 0 4px var(--accent-glow);
}
.btn-outline {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: transparent;
  color: var(--text);
  border: 1px solid rgba(255,255,255,0.15);
  border-radius: 50px;
  padding: 14px 28px;
  font-family: 'Syne', sans-serif;
  font-weight: 700;
  font-size: 13px;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  cursor: pointer;
  transition: border-color 0.2s, color 0.2s;
  text-decoration: none;
}
.btn-outline:hover { border-color: var(--accent); color: var(--accent-light); }

/* ===== 4. SECTION WRAPPERS + HEADING UTILITIES ===== */
.section { padding: 96px 24px; }
.section-alt { background: var(--bg-2); }
.section-inner { max-width: 1160px; margin: 0 auto; }
.section-label {
  display: inline-block;
  font-family: 'Syne', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
}
.section-h2 {
  font-size: clamp(1.8rem, 3.5vw, 2.8rem);
  font-weight: 800;
  letter-spacing: -0.02em;
  margin-bottom: 16px;
}
.section-lead {
  font-size: 1.05rem;
  color: var(--text-muted);
  max-width: 700px;
  line-height: 1.75;
}
.section-head { margin-bottom: 56px; }

/* ===== 5. HERO + HERO IMAGE FRAME ===== */
.hero {
  min-height: 94vh;
  display: flex;
  align-items: center;
  padding: 120px 24px 80px;
  position: relative;
  overflow: hidden;
}
.hero::before {
  content: '';
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 60% 50% at 0% 80%, rgba(249,115,22,0.13) 0%, transparent 65%),
    radial-gradient(ellipse 40% 30% at 80% 20%, rgba(249,115,22,0.06) 0%, transparent 60%);
  pointer-events: none;
}
.hero-inner {
  max-width: 1160px;
  margin: 0 auto;
  width: 100%;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
}
.hero-badge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: var(--accent-dim);
  border: 1px solid var(--accent-dim-border);
  border-radius: 50px;
  padding: 6px 14px 6px 10px;
  font-family: 'Syne', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent-light);
  margin-bottom: 28px;
}
.hero-badge-dot {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--accent);
  animation: pulse 2s ease-in-out infinite;
  flex-shrink: 0;
}
@keyframes pulse {
  0%, 100% { opacity: 1; transform: scale(1); }
  50% { opacity: 0.4; transform: scale(0.65); }
}
.hero h1 {
  font-size: clamp(2.2rem, 4.5vw, 3.8rem);
  font-weight: 900;
  line-height: 1.1;
  letter-spacing: -0.03em;
  margin-bottom: 24px;
}
.hero h1 .accent-word { color: var(--accent-light); }
.hero-sub {
  font-size: clamp(1rem, 1.8vw, 1.15rem);
  color: var(--text-muted);
  line-height: 1.75;
  margin-bottom: 36px;
  max-width: 520px;
}
.hero-ctas {
  display: flex;
  align-items: center;
  gap: 14px;
  margin-bottom: 40px;
  flex-wrap: wrap;
}
.hero-bullets {
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.hero-bullet {
  display: flex;
  align-items: center;
  gap: 10px;
  font-size: 13.5px;
  color: var(--text-muted);
}
.hero-bullet::before {
  content: '';
  width: 18px;
  height: 18px;
  border-radius: 50%;
  background: var(--accent-dim);
  border: 1px solid var(--accent-dim-border);
  flex-shrink: 0;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 18 18' fill='none'%3E%3Cpath d='M5 9l2.5 2.5L13 6' stroke='%23f97316' stroke-width='1.6' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");
  background-size: 13px;
  background-repeat: no-repeat;
  background-position: center;
}

/* Hero image frame */
.hero-image-frame {
  position: relative;
  animation: float 5s ease-in-out infinite;
}
@keyframes float {
  0%, 100% { transform: translateY(0); }
  50% { transform: translateY(-10px); }
}
.hero-image-inner {
  position: relative;
  border-radius: var(--radius-lg);
  border: 1px solid var(--accent-dim-border);
  overflow: hidden;
  box-shadow:
    0 24px 80px rgba(0,0,0,0.5),
    0 0 0 1px rgba(249,115,22,0.06),
    0 0 60px rgba(249,115,22,0.1);
}
.hero-image-inner::before {
  content: '';
  position: absolute;
  top: -60px; right: -60px;
  width: 200px; height: 200px;
  background: radial-gradient(circle, rgba(249,115,22,0.12) 0%, transparent 70%);
  pointer-events: none;
  z-index: 1;
}
.hero-image-inner img {
  width: 100%;
  height: 460px;
  object-fit: cover;
  object-position: center top;
  display: block;
}
.hero-image-badge {
  position: absolute;
  bottom: 16px;
  left: 16px;
  display: inline-flex;
  align-items: center;
  gap: 7px;
  background: rgba(5, 5, 12, 0.88);
  border: 1px solid var(--accent-dim-border);
  border-radius: 50px;
  padding: 7px 14px;
  font-family: 'Syne', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent-light);
  z-index: 2;
  backdrop-filter: blur(8px);
}
.hero-image-badge svg {
  display: inline-block;
  flex-shrink: 0;
  stroke: var(--accent);
}

/* ===== 6. WHAT IS AI SHOPPING ===== */
.what-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 72px;
  align-items: center;
}
.what-content {}
.what-points {
  display: flex;
  flex-direction: column;
  gap: 20px;
  margin-top: 32px;
  margin-bottom: 28px;
}
.what-point {
  display: flex;
  gap: 16px;
  align-items: flex-start;
  font-size: 14px;
  color: var(--text-muted);
  line-height: 1.65;
}
.what-point strong { color: var(--text); }
.what-point-icon {
  width: 36px; height: 36px;
  border-radius: 10px;
  background: var(--accent-dim);
  border: 1px solid var(--accent-dim-border);
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0;
}
.what-closing-note {
  display: flex;
  align-items: center;
  gap: 10px;
  background: var(--accent-dim);
  border: 1px solid var(--accent-dim-border);
  border-radius: var(--radius);
  padding: 14px 18px;
  font-size: 13.5px;
  font-weight: 600;
  color: var(--accent-light);
  line-height: 1.5;
}
.what-closing-note svg { flex-shrink: 0; }
.what-image {
  border-radius: var(--radius-lg);
  overflow: hidden;
  border: 1px solid var(--border);
  background: var(--bg-3);
}
.what-image img {
  width: 100%;
  height: 480px;
  object-fit: contain;
  object-position: center;
  display: block;
}

/* ===== 7. THE SHIFT COMPARISON ===== */
.shift-visual {
  margin-bottom: 48px;
  border-radius: var(--radius-lg);
  overflow: hidden;
  border: 1px solid var(--border);
}
.shift-visual img {
  width: 100%;
  height: auto;
  object-fit: contain;
  object-position: center;
  display: block;
}
.shift-cols {
  display: grid;
  grid-template-columns: 1fr 60px 1fr;
  gap: 0;
  align-items: start;
}
.shift-col {
  border-radius: var(--radius-lg);
  padding: 28px;
}
.shift-col.old {
  background: var(--bg-3);
  border: 1px solid var(--border);
  opacity: 0.75;
}
.shift-col.new {
  background: var(--accent-dim);
  border: 1px solid var(--accent-dim-border);
  box-shadow: 0 0 0 1px rgba(249,115,22,0.06), 0 16px 40px rgba(249,115,22,0.08);
}
.shift-col-tag {
  display: inline-block;
  font-family: 'Syne', sans-serif;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 4px 12px;
  border-radius: 20px;
  margin-bottom: 20px;
}
.shift-col.old .shift-col-tag {
  background: rgba(255,255,255,0.05);
  color: var(--text-muted);
  border: 1px solid var(--border);
}
.shift-col.new .shift-col-tag {
  background: var(--accent);
  color: #fff;
}
.shift-items {
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.shift-item {
  display: flex;
  align-items: center;
  gap: 12px;
  font-size: 13.5px;
  line-height: 1.5;
}
.shift-col.old .shift-item { color: var(--text-muted); }
.shift-col.new .shift-item { color: var(--text); }
.shift-icon {
  width: 28px; height: 28px;
  border-radius: 8px;
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0;
}
.shift-col.old .shift-icon {
  background: rgba(255,255,255,0.04);
  border: 1px solid var(--border);
  color: var(--text-muted);
}
.shift-col.new .shift-icon {
  background: var(--accent-dim);
  border: 1px solid var(--accent-dim-border);
}
.shift-arrow-col {
  display: flex;
  align-items: flex-start;
  justify-content: center;
  padding-top: 56px;
}
.shift-arrow {
  font-size: 20px;
  color: var(--accent);
  opacity: 0.7;
}

/* ===== 8. PROBLEM CARDS (with red cross) ===== */
.problem-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
}
.problem-card {
  display: flex;
  gap: 16px;
  align-items: flex-start;
  background: var(--bg-3);
  border: 1px solid rgba(255, 68, 68, 0.12);
  border-radius: var(--radius-lg);
  padding: 28px;
  transition: border-color 0.2s, transform 0.2s;
}
.problem-card:hover { border-color: rgba(255, 68, 68, 0.25); transform: translateY(-2px); }
.problem-icon {
  width: 40px; height: 40px;
  border-radius: 10px;
  background: rgba(255, 68, 68, 0.08);
  border: 1px solid rgba(255, 68, 68, 0.18);
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0;
}
.problem-card h3 {
  font-size: 15px;
  font-weight: 700;
  margin-bottom: 8px;
  letter-spacing: -0.01em;
  line-height: 1.4;
}
.problem-card p {
  font-size: 13.5px;
  color: var(--text-muted);
  line-height: 1.68;
}

/* ===== 9. SERVICES GRID + CARDS ===== */
.services-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
}
.svc-card {
  background: var(--bg-3);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 32px;
  transition: border-color 0.2s, transform 0.2s;
}
.svc-card:hover { border-color: var(--accent-dim-border); transform: translateY(-3px); }
.svc-card-full {
  grid-column: 1 / -1;
}
.svc-card-full-inner {
  display: grid;
  grid-template-columns: 280px 1fr;
  gap: 40px;
  align-items: start;
}
.svc-card-full-body {}
.svc-card-icon {
  width: 48px; height: 48px;
  background: var(--accent-dim);
  border: 1px solid var(--accent-dim-border);
  border-radius: 12px;
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 20px;
}
.svc-card h3 {
  font-size: 17px;
  font-weight: 700;
  margin-bottom: 20px;
  letter-spacing: -0.01em;
}
.svc-meta {
  display: flex;
  flex-direction: column;
  gap: 12px;
  margin-bottom: 20px;
}
.svc-meta-row {
  display: flex;
  gap: 12px;
  align-items: flex-start;
  font-size: 13.5px;
  line-height: 1.6;
}
.svc-meta-label {
  font-family: 'Syne', sans-serif;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent);
  background: var(--accent-dim);
  border: 1px solid var(--accent-dim-border);
  border-radius: 20px;
  padding: 3px 9px;
  white-space: nowrap;
  flex-shrink: 0;
  margin-top: 2px;
}
.svc-meta-row span:last-child {
  color: var(--text-muted);
}
.svc-benefits {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  padding-top: 16px;
  border-top: 1px solid var(--border);
}
.svc-tag {
  font-family: 'Syne', sans-serif;
  font-size: 10.5px;
  font-weight: 700;
  letter-spacing: 0.04em;
  padding: 4px 11px;
  border-radius: 20px;
  background: var(--accent-dim);
  color: var(--accent-light);
  border: 1px solid var(--accent-dim-border);
}

/* ===== 10. COMPARISON TABLE ===== */
.ct-wrap {
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  overflow: hidden;
}
.ct-header-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
}
.ct-col-head {
  padding: 20px 28px;
  font-family: 'Syne', sans-serif;
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}
.ct-col-head.neutral { background: var(--bg-3); color: var(--text-muted); }
.ct-col-head.featured {
  background: var(--accent-dim);
  color: var(--accent-light);
  border-left: 1px solid var(--accent-dim-border);
  display: flex; align-items: center; gap: 8px;
}
.ct-col-head.featured::after {
  content: '← This Service';
  font-size: 9px;
  letter-spacing: 0.06em;
  opacity: 0.7;
  padding: 2px 8px;
  border-radius: 20px;
  border: 1px solid rgba(249,115,22,0.3);
}
.ct-data-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border-top: 1px solid var(--border);
}
.ct-cell {
  padding: 18px 28px;
  font-size: 14px;
  display: flex;
  align-items: center;
  gap: 10px;
  line-height: 1.5;
}
.ct-cell::before { font-size: 16px; flex-shrink: 0; }
.ct-cell.neutral {
  background: var(--bg-3);
  color: var(--text-muted);
}
.ct-cell.neutral::before { content: '○'; color: var(--text-muted); opacity: 0.4; }
.ct-cell.featured {
  background: rgba(249,115,22,0.03);
  color: var(--text);
  font-weight: 500;
  border-left: 1px solid rgba(249,115,22,0.08);
}
.ct-cell.featured::before { content: '✦'; color: var(--accent); font-size: 12px; }

/* ===== 11. ECOSYSTEM STRATEGY GRID ===== */
.strategy-image {
  margin-bottom: 48px;
  border-radius: var(--radius-lg);
  overflow: visible;
  border: 1px solid var(--border);
}
.strategy-image img {
  width: 100%;
  height: auto;
  display: block;
  border-radius: var(--radius-lg);
}
.eco-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
}
.eco-card {
  background: var(--bg-3);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 28px;
  transition: border-color 0.2s, transform 0.2s;
  position: relative;
}
.eco-card:hover { transform: translateY(-2px); }
.eco-icon {
  width: 44px; height: 44px;
  border-radius: 12px;
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 16px;
}
.eco-icon-neutral {
  background: rgba(255,255,255,0.04);
  border: 1px solid var(--border);
  color: var(--text-muted);
}
.eco-icon-blue { background: rgba(59,130,246,0.1); border: 1px solid rgba(59,130,246,0.2); }
.eco-icon-purple { background: rgba(124,58,237,0.1); border: 1px solid rgba(124,58,237,0.2); }
.eco-icon-orange { background: var(--accent-dim); border: 1px solid var(--accent-dim-border); }
.eco-card-label {
  font-family: 'Syne', sans-serif;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  margin-bottom: 8px;
}
.eco-card-label.muted { color: var(--text-muted); }
.blue-label { color: #60a5fa; }
.purple-label { color: #a78bfa; }
.orange-label { color: var(--accent-light); }
.eco-card h3 { font-size: 15px; font-weight: 700; margin-bottom: 10px; letter-spacing: -0.01em; }
.eco-card p { font-size: 12.5px; color: var(--text-muted); line-height: 1.6; margin-bottom: 16px; }
.eco-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
  margin-bottom: 14px;
}
.eco-tag {
  font-family: 'Syne', sans-serif;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.04em;
  padding: 3px 9px;
  border-radius: 20px;
}
.muted-tag {
  background: rgba(255,255,255,0.04);
  color: var(--text-muted);
  border: 1px solid var(--border);
}
.blue-tag { background: rgba(59,130,246,0.08); color: #93c5fd; border: 1px solid rgba(59,130,246,0.15); }
.purple-tag { background: rgba(124,58,237,0.08); color: #c4b5fd; border: 1px solid rgba(124,58,237,0.15); }
.orange-tag { background: var(--accent-dim); color: var(--accent-light); border: 1px solid var(--accent-dim-border); }
.eco-learn-link {
  font-family: 'Syne', sans-serif;
  font-size: 11.5px;
  font-weight: 700;
  letter-spacing: 0.04em;
  color: #60a5fa;
  text-decoration: underline;
  text-underline-offset: 3px;
  transition: opacity 0.2s;
}
.eco-learn-link:hover { opacity: 0.75; }
.eco-learn-link.purple-link { color: #a78bfa; }
.muted-card { opacity: 0.8; }
.blue-card { border-color: rgba(59,130,246,0.15); }
.purple-card { border-color: rgba(124,58,237,0.15); }
.featured-card {
  border-color: var(--accent-dim-border);
  background: var(--accent-dim);
  box-shadow: 0 0 0 1px rgba(249,115,22,0.08), 0 16px 40px rgba(249,115,22,0.08);
}
.eco-this-badge {
  position: absolute;
  top: -12px; left: 50%;
  transform: translateX(-50%);
  background: var(--accent);
  color: #fff;
  font-family: 'Syne', sans-serif;
  font-size: 9.5px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 4px 14px;
  border-radius: 20px;
  white-space: nowrap;
}

/* ===== 12. BENEFITS GRID + EARLY-MOVER CARD ===== */
.benefits-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.benefit-card {
  background: var(--bg-2);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 28px;
  transition: border-color 0.2s, transform 0.2s;
}
.benefit-card:hover { border-color: var(--accent-dim-border); transform: translateY(-2px); }
.benefit-icon {
  width: 42px; height: 42px;
  background: var(--accent-dim);
  border: 1px solid var(--accent-dim-border);
  border-radius: 10px;
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 16px;
}
.benefit-card h3 { font-size: 15px; font-weight: 700; margin-bottom: 9px; letter-spacing: -0.01em; }
.benefit-card p { font-size: 13.5px; color: var(--text-muted); line-height: 1.68; }

/* Early-mover card — yellow glow pattern */
.early-mover-card {
  border-color: rgba(250, 204, 21, 0.45) !important;
  box-shadow: 0 0 0 1px rgba(250,204,21,0.08), 0 0 28px rgba(250,204,21,0.14), inset 0 0 24px rgba(250,204,21,0.03) !important;
}
.early-mover-card .benefit-icon {
  background: rgba(250,204,21,0.1) !important;
  border-color: rgba(250,204,21,0.25) !important;
}
.early-mover-card .benefit-icon svg { filter: drop-shadow(0 0 4px rgba(250,204,21,0.4)); }

/* ===== 13. PRICING GRID + CARDS ===== */
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
  margin-bottom: 24px;
}
.pricing-card {
  background: var(--bg-3);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 28px;
  display: flex;
  flex-direction: column;
  position: relative;
  transition: border-color 0.2s, transform 0.2s;
}
.pricing-card:hover { transform: translateY(-4px); }
.pricing-card.popular {
  border-color: rgba(249,115,22,0.45);
  box-shadow: 0 0 0 1px rgba(249,115,22,0.12), 0 20px 56px rgba(249,115,22,0.1);
}
.popular-badge {
  position: absolute;
  top: -12px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--accent);
  color: #fff;
  font-family: 'Syne', sans-serif;
  font-size: 9.5px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 4px 14px;
  border-radius: 20px;
  white-space: nowrap;
}
.pricing-card-tag {
  font-family: 'Syne', sans-serif;
  font-size: 10px; font-weight: 700;
  letter-spacing: 0.1em; text-transform: uppercase;
  color: var(--text-muted); margin-bottom: 10px;
}
.pricing-card h3 { font-size: 16px; font-weight: 700; margin-bottom: 12px; letter-spacing: -0.01em; }
.pricing-price {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 26px; font-weight: 800;
  color: var(--text); margin-bottom: 4px;
  line-height: 1.1; letter-spacing: -0.02em;
}
.pricing-card.popular .pricing-price { color: var(--accent-light); }
.pricing-tagline { font-size: 12px; color: var(--text-muted); margin-bottom: 20px; font-style: italic; }
.pricing-divider { height: 1px; background: var(--border); margin-bottom: 18px; }
.pricing-list { flex: 1; display: flex; flex-direction: column; gap: 9px; margin-bottom: 24px; }
.pricing-list li {
  font-size: 12.5px; color: var(--text-muted);
  display: flex; align-items: flex-start; gap: 8px; line-height: 1.55;
}
.pricing-list li::before { content: '✓'; color: var(--accent); font-weight: 700; flex-shrink: 0; }
.pricing-cta {
  display: block; text-align: center;
  background: transparent; color: var(--text);
  border: 1px solid rgba(255,255,255,0.12);
  border-radius: 50px; padding: 11px 20px;
  font-family: 'Syne', sans-serif; font-size: 11px; font-weight: 700;
  letter-spacing: 0.07em; text-transform: uppercase;
  cursor: pointer;
  transition: border-color 0.2s, color 0.2s, background 0.2s;
  text-decoration: none;
}
.pricing-cta:hover { border-color: var(--accent); color: var(--accent-light); }
.pricing-card.popular .pricing-cta { background: var(--accent); color: #fff; border-color: var(--accent); }
.pricing-card.popular .pricing-cta:hover { box-shadow: 0 0 0 3px var(--accent-glow); }
.pricing-note { text-align: center; font-size: 12.5px; color: var(--text-muted); font-style: italic; }
.pricing-note a { color: var(--accent-light); text-decoration: underline; text-underline-offset: 3px; }

/* ===== 14. PROCESS STEPS (CSS counter) ===== */
.process-steps {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 0;
  position: relative;
}
.process-steps::before {
  content: '';
  position: absolute;
  top: 27px;
  left: calc(10% + 16px);
  right: calc(10% + 16px);
  height: 1px;
  background: linear-gradient(90deg, transparent, rgba(249,115,22,0.35) 15%, rgba(249,115,22,0.35) 85%, transparent);
}
.process-step { display: flex; flex-direction: column; align-items: center; text-align: center; padding: 0 14px; }
.process-num {
  width: 54px; height: 54px;
  border-radius: 50%;
  background: var(--bg-3);
  border: 2px solid rgba(249,115,22,0.35);
  display: flex; align-items: center; justify-content: center;
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 18px; font-weight: 800;
  color: var(--accent-light);
  margin-bottom: 20px;
  position: relative; z-index: 1;
  transition: border-color 0.2s, background 0.2s;
}
.process-step:hover .process-num { border-color: var(--accent); background: var(--accent-dim); }
.process-step h3 { font-size: 14px; font-weight: 700; margin-bottom: 8px; letter-spacing: -0.01em; }
.process-step p { font-size: 12.5px; color: var(--text-muted); line-height: 1.65; }

/* ===== 15. FAQ ACCORDION ===== */
.faq-list { max-width: 800px; margin: 0 auto; }
.faq-item { border-bottom: 1px solid var(--border); }
.faq-item:first-child { border-top: 1px solid var(--border); }
.faq-question {
  width: 100%; background: none; border: none; color: var(--text);
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 15px; font-weight: 700; text-align: left;
  padding: 22px 0; cursor: pointer;
  display: flex; align-items: center; justify-content: space-between; gap: 16px;
  letter-spacing: -0.01em; transition: color 0.2s;
}
.faq-question:hover { color: var(--accent-light); }
.faq-icon {
  width: 26px; height: 26px; border-radius: 50%;
  border: 1px solid rgba(255,255,255,0.1);
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0; color: var(--text-muted);
  transition: border-color 0.25s, background 0.25s, transform 0.3s, color 0.25s;
}
.faq-item.open .faq-icon {
  border-color: var(--accent); background: var(--accent-dim);
  color: var(--accent-light); transform: rotate(45deg);
}
.faq-answer { max-height: 0; overflow: hidden; transition: max-height 0.4s ease; }
.faq-item.open .faq-answer { max-height: 600px; }
.faq-answer-inner { padding-bottom: 22px; font-size: 14px; color: var(--text-muted); line-height: 1.78; }

/* ===== 16. FINAL CTA ===== */
.cta-section {
  padding: 104px 24px;
  text-align: center;
  position: relative;
  overflow: hidden;
  background: var(--bg);
}
.cta-section::before {
  content: '';
  position: absolute;
  bottom: -100px; left: 50%;
  transform: translateX(-50%);
  width: 700px; height: 500px;
  background: radial-gradient(ellipse, rgba(249,115,22,0.18) 0%, transparent 65%);
  pointer-events: none;
}
.cta-inner { max-width: 660px; margin: 0 auto; position: relative; }
.cta-h2 { font-size: clamp(1.8rem, 4vw, 3rem); font-weight: 800; letter-spacing: -0.02em; margin-bottom: 20px; }
.cta-sub { font-size: 1.05rem; color: var(--text-muted); line-height: 1.75; margin-bottom: 36px; }
.cta-note { margin-top: 18px; font-size: 12.5px; color: var(--text-muted); }

/* ===== 17. FOOTER ===== */
.footer {
  padding: 28px 24px;
  border-top: 1px solid var(--border);
  text-align: center;
  font-size: 13px;
  color: var(--text-muted);
  background: var(--bg);
}
.footer a { color: var(--text-muted); text-decoration: underline; text-underline-offset: 3px; }

/* ===== 18. FADE-UP ANIMATION UTILITY ===== */
.fade-up { opacity: 0; transform: translateY(24px); transition: opacity 0.65s ease, transform 0.65s ease; }
.fade-up.visible { opacity: 1; transform: translateY(0); }

/* ===== 19. TRUST BADGES STRIP ===== */
.badges-strip {
  background: var(--bg-2);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  padding: 22px 24px;
}
.badges-inner {
  max-width: 1160px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  gap: 28px;
  flex-wrap: wrap;
}
.badges-label {
  font-family: 'Syne', sans-serif;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-muted);
  white-space: nowrap;
  padding-right: 16px;
  border-right: 1px solid var(--border);
}
.badges-list {
  display: flex;
  align-items: center;
  gap: 24px;
  flex-wrap: wrap;
}
.badge-item {
  display: flex;
  align-items: center;
  gap: 11px;
}
.badge-icon {
  width: 40px;
  height: 40px;
  flex-shrink: 0;
  border-radius: 9px;
  overflow: hidden;
}
.badge-text {
  display: flex;
  flex-direction: column;
  gap: 1px;
}
.badge-title {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 13px;
  font-weight: 700;
  color: var(--text);
  letter-spacing: -0.01em;
}
.badge-sub {
  font-size: 11px;
  color: var(--text-muted);
  letter-spacing: 0.01em;
}
.badges-divider {
  width: 1px;
  height: 36px;
  background: var(--border);
  flex-shrink: 0;
}

/* ===== 20. RUFUS VIDEO SECTION ===== */
.video-frame-wrap {
  max-width: 860px;
  margin: 0 auto;
}
.video-frame {
  position: relative;
  width: 100%;
  padding-bottom: 56.25%; /* 16:9 */
  border-radius: var(--radius-lg);
  overflow: hidden;
  border: 1px solid var(--border);
  box-shadow: 0 0 0 1px rgba(249,115,22,0.08), 0 24px 64px rgba(0,0,0,0.5);
  background: #000;
}
.video-frame iframe {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  border: none;
}
.video-caption {
  text-align: center;
  font-size: 12.5px;
  color: var(--text-muted);
  margin-top: 16px;
  font-style: italic;
}

/* ===== 21. RESPONSIVE ===== */
@media (max-width: 960px) {
  .hero-inner { grid-template-columns: 1fr; gap: 52px; }
  .hero-image-frame { max-width: 500px; }
  .hero-image-inner img { height: 360px; }
  .what-grid { grid-template-columns: 1fr; gap: 40px; }
  .what-image { order: -1; }
  .what-image img { height: 320px; }
  .shift-cols { grid-template-columns: 1fr; gap: 8px; }
  .shift-arrow-col { display: none; }
  .problem-grid { grid-template-columns: 1fr; }
  .services-grid { grid-template-columns: 1fr; }
  .svc-card-full-inner { grid-template-columns: 1fr; gap: 0; }
  .eco-grid { grid-template-columns: repeat(2, 1fr); }
  .benefits-grid { grid-template-columns: repeat(2, 1fr); }
  .pricing-grid { grid-template-columns: repeat(2, 1fr); }
  .process-steps { grid-template-columns: 1fr; gap: 28px; }
  .process-steps::before { display: none; }
  .process-step { flex-direction: row; text-align: left; gap: 20px; align-items: flex-start; padding: 0; }
  .process-num { margin-bottom: 0; flex-shrink: 0; }
}

@media (max-width: 640px) {
  .badges-label { border-right: none; padding-right: 0; width: 100%; }
  .badges-inner { gap: 16px; }
  .badges-list { gap: 16px; }
  .badges-divider { display: none; }
  .section { padding: 68px 20px; }
  .hero { padding: 104px 20px 64px; }
  .hero-ctas { flex-direction: column; align-items: center; }
  .hero-image-inner img { height: 260px; }
  .shift-visual { max-height: 220px; }
  .shift-visual img { height: 220px; }
  .strategy-image { max-height: 220px; }
  .strategy-image img { height: 220px; }
  .eco-grid { grid-template-columns: 1fr; }
  .benefits-grid { grid-template-columns: 1fr; }
  .pricing-grid { grid-template-columns: 1fr; }
  .ct-col-head { padding: 14px 16px; font-size: 11px; }
  .ct-cell { padding: 14px 16px; font-size: 13px; }
  .what-image img { height: 240px; }
}

@media (max-width: 768px) {
  .hero-ctas { flex-direction: column; align-items: center; }
  .shift-cols { grid-template-columns: 1fr; gap: 8px; }
  .shift-arrow-col { display: none; }
  .problem-grid { grid-template-columns: 1fr; }
  .benefits-grid { grid-template-columns: 1fr; }
  .pricing-grid { grid-template-columns: 1fr; }
  .eco-grid { grid-template-columns: 1fr; }
  .services-grid { grid-template-columns: 1fr; }
  h1, h2, h3, h4, h5, p, span, li, label, .section-label, .eyebrow, .tag {
    text-align: center !important;
  }
  .hero-ctas, .cta-group, .btn-group {
    justify-content: center !important;
    align-items: center !important;
  }
  a.btn, button, .btn, .cta-btn {
    display: block;
    margin-left: auto !important;
    margin-right: auto !important;
  }
}