Beaconsfield Business Solutions

SEO Agency UK
Modern Day SEO.

As an SEO agency in the UK, we know search has changed. AI engines now answer questions directly.

AI engines we optimise for
ChatGPT
Perplexity
Gemini
Claude
Copilot
Grok
Meta AI
DeepSeek
+ more
AI search usage growth (2023–2025) ↑ 400%
Why This Matters Now

The way people search has fundamentally changed.

60% of Google searches now end without a click
1 in 3 UK adults use AI tools for product or service research
10+ major AI engines now providing brand answers
0 visibility if your brand isn't cited in AI responses

If someone asks ChatGPT "who's the best digital marketing agency in Beaconsfield?" — does your business come up? If they ask Perplexity for the top local IT support companies, are you cited? If they ask Gemini to recommend a cybersecurity provider, does your name appear?

Traditional SEO puts you on the first page of Google. Modern Day SEO puts you in the answer — the one AI gives before users even reach a search results page.

BBS tracks, optimises, and improves your visibility across both — using custom-built AI analysis tools and cutting-edge third-party intelligence software that most agencies have never heard of.

Answer Engine Optimisation AI Visibility Tracking Prompt Intelligence Traditional SEO
01 — Answer Engine Visibility

Know exactly how AI
talks about your brand.

We monitor your brand's presence across every major AI engine — tracking when you're mentioned, what's being said, and how you compare to competitors.

When a potential customer asks an AI engine about your service area, product category, or specific need — your brand either shows up or it doesn't. Most businesses have no idea which. We give you that visibility.

Using a combination of custom monitoring tools and advanced third-party intelligence software, we run real-world queries across every major AI platform — the same prompts your prospects are actually typing — and track how your brand appears in the answers.

  • 📊
    Visibility Score & Share of Voice
    Measure how often your brand appears in AI-generated answers — with a clear score and comparison to competitors in your space.
  • 💬
    Sentiment & Brand Narrative Analysis
    Understand exactly how AI describes your brand — the keywords, themes and narrative it consistently attaches to your name. We flag anything inaccurate or damaging.
  • 🔗
    Citation Source Tracking
    Find out which websites drive AI's answers about your brand — and their authority. We identify the citation sources you need to be featured on to increase AI visibility.
  • 📈
    Trend Monitoring Over Time
    Track changes in your AI presence across time, topics, regions, and platforms — so you can see whether your optimisation work is moving the needle.
  • 🏆
    Competitive Benchmarking
    Compare your AI presence against named competitors and industry leaders — side by side, across every platform we track.
  • 🔄
    Cross-Platform Comparison
    Uncover differences in how ChatGPT, Perplexity, Gemini, Claude and others represent your brand. Same query, different answers — we surface the gaps.
AI Visibility Dashboard — Example
Your Brand74%
Competitor A51%
Competitor B29%
Competitor C18%

Tracked across
ChatGPT Perplexity Gemini Claude Copilot Grok Meta AI DeepSeek

Citation found: yourwebsite.com cited in 14 ChatGPT answers about "IT support Buckinghamshire"
⚠️
Gap detected: Competitor cited on Perplexity for "AI security consultants UK" — you're not.
02 — AI Traffic Intelligence

See how AI crawls, reads,
and cites your website.

AI engines don't just answer questions — they crawl your site first. We monitor which AI bots visit, what they read, and whether those visits turn into real human traffic.

AI engines actively crawl the web to build the knowledge they draw from when answering questions. Whether your content gets picked up — and cited — depends on how well your site is structured, how accessible it is to AI crawlers, and how frequently it's being indexed.

We give you full visibility into that process, using server-side tracking that doesn't rely on JavaScript and doesn't affect your page performance or user experience.

  • 🤖
    AI Crawler Monitoring
    Track when, how often, and which AI bots access your content — GPTBot, ClaudeBot, PerplexityBot, Googlebot (AI Overviews), Bingbot and more.
  • 📄
    Content Performance for AI Indexing
    Discover which of your pages AI models prefer to cite — and which are being ignored. We identify why and fix it.
  • 🎯
    AI-to-Human Traffic Attribution
    Measure how many human visitors arrive at your site from AI-driven search — so you can quantify the business impact of your AI SEO work.
  • Fast Content Submission to AI Crawlers
    When you publish new content, we submit it directly to AI crawler queues for faster discovery — so you're not waiting months to be indexed.
  • 🔧
    Technical AI Optimisation
    Ensure your site's technical structure — schema, robots.txt, crawlability, structured data — is fully configured for AI-based indexing and retrieval.
AI Crawler Activity — Last 30 Days
GPTBot (OpenAI)
847 visits
↑ 23%
ClaudeBot (Anthropic)
412 visits
↑ 41%
PerplexityBot
309 visits
↑ 18%
Bingbot (AI Overviews)
1,204 visits
↓ 5%
Googlebot (SGE)
2,881 visits
↑ 11%

📄
Top cited page: /ai-security.html cited in 38 AI responses this month
🔧
Fix identified: 4 key pages blocked from AI crawlers by robots.txt — we'll fix this immediately
03 — Prompt & Keyword Intelligence

Discover what millions ask AI
about your industry.

We tap into the actual prompts people use with AI engines — at scale — to reveal what topics, questions and keywords are driving AI conversations relevant to your business.

Traditional keyword tools show you what people search on Google. But what are they asking ChatGPT? What questions are they putting to Perplexity? What prompts lead AI engines to recommend businesses like yours — and what prompts lead them to recommend your competitors instead?

We pull keyword and prompt data from across the major AI platforms, aggregated from millions of real interactions, and use it to build a content and optimisation strategy that gets you cited.

  • 🗺️
    AI Keyword & Topic Mapping
    Visualise how seed topics expand into related questions and long-tail variations across AI conversations — revealing content gaps your competitors haven't spotted yet.
  • 🎯
    Intent Classification
    Every prompt categorised by intent — informational, commercial, conversational, or transactional. We build content that matches exactly what AI engines are looking for at each stage.
  • 🔍
    Gap Detection — Where Competitors Are Cited & You're Not
    We identify every prompt where a competitor's content is being cited by AI engines and yours isn't — segmented by page, topic and platform. That's your action list.
  • 🤝
    Co-Citation Mapping
    See which competitors appear alongside your brand in the same AI-generated responses — and which topics cause you to appear together vs. separately.
  • 👥
    Demographic & Platform Breakdown
    Filter prompt volume data by AI platform, audience demographic, age, and region — so your content strategy speaks to the right audience on the right platform.
  • 📅
    Weekly Data Refresh
    AI search behaviour moves fast. Our data refreshes weekly across the UK, US, EU and beyond — keeping your strategy current, not six months out of date.
Top AI Prompts — Your Industry
"best IT support company near me" 41.2k
"AI security risks for small business" 28.7k
"GDPR compliance checklist UK 2025" 19.3k
"what is prompt injection" 15.1k
"cybersecurity audit for SME" 11.8k

🔍
Gap found: 3 competitors cited for "EU AI Act UK businesses" — you have no content on this topic yet
📝
Opportunity: "shadow AI risks" — high intent, low competition, your blog post would rank immediately
04 — ChatGPT Shopping Visibility

Your products need to appear
inside ChatGPT Shopping.

ChatGPT now recommends products directly in chat — complete with images, prices, ratings and links. We make sure your products are the ones it recommends.

In April 2025, OpenAI launched ChatGPT Shopping — a native product discovery experience built into ChatGPT. When someone asks "what's the best CRM for a small business?" or "recommend a laptop under £800", ChatGPT responds with a curated product carousel, sourced from across the web, with no ads and no paid placement.

That means visibility is entirely driven by how well your product data, structured markup and online reputation signal quality to ChatGPT's model. Nearly eight in ten buyers now rely on AI engines for at least half of their purchase decisions. If your products aren't appearing, your competitors' are.

  • 🛍️
    Shopping Visibility Tracking
    We monitor exactly where your products appear in ChatGPT Shopping responses — which queries trigger your listings, at what position, and how often.
  • 🏷️
    Attribute Accuracy Monitoring
    ChatGPT pulls product attributes — name, price, specifications, reviews — from your data feeds and structured markup. We audit and fix every field that's causing mis-categorisation or suppression.
  • 💬
    AI Shopper Sentiment Analysis
    We analyse how ChatGPT describes and positions your products in its recommendations — the language it uses influences buying decisions before the customer even clicks.
  • 📦
    SKU-Level Performance
    Drill into individual products to see which SKUs are being cited, which prompts surface them, and which are invisible — giving you a precise optimisation priority list.
  • 🏪
    Merchant Layer Optimisation
    ChatGPT Shopping surfaces retailers, not just brands. We identify which retail partners are winning your checkout clicks and direct effort where it drives real placements.
  • ⚔️
    Competitive Gap Analysis
    See every product category where competitors appear in ChatGPT Shopping results and you don't. We close those gaps with targeted feed fixes and content improvements.
ChatGPT Shopping on mobile
ChatGPT Shopping — Live Results
"best ergonomic office chair under £400"
🪑
ErgoFlex Pro 500
£349
★★★★★ 4.8 (2.1k)
#1 Ranked
🪑
ComfortDesk X3
£389
★★★★☆ 4.6 (987)
Top Pick
🪑
Your Competitor
£375
★★★★☆ 4.5 (654)
Not You
78%
of buyers use AI engines for purchase decisions
0
paid placements — visibility is purely earned
higher CTR for products ranked #1–3 in ChatGPT Shopping
Apr '25
ChatGPT Shopping launched globally — most brands aren't ready
New Service
ChatGPT Merchant Feed Application & Setup

We handle the entire process — from applying at chatgpt.com/merchants to building, validating and automating your product feed so your products are live inside ChatGPT Shopping.

Apply Now →
Step 01
Merchant Portal Application
We submit your business through chatgpt.com/merchants, handle OpenAI's verification process and obtain your secure HTTPS endpoint and auth credentials.
Step 02
Feed Build & Optimisation
We build your product feed to OpenAI's specification — all required fields, recommended attributes, review signals, return policies and eligibility flags configured at SKU level.
Step 03
Validation & Submission
Sample feed submission, validation response analysis, rejection fixes — we iterate until your feed passes OpenAI's schema compliance checks and full catalogue ingestion is confirmed.
Step 04
Automation & Monitoring
We configure automated 15-minute feed refresh cycles to keep inventory, pricing and promotions current — then monitor feed health and visibility on an ongoing basis.
Shopify native integration setup
Non-Shopify API endpoint configuration
All required & recommended field mapping
is_eligible_search & is_eligible_checkout flags
15-minute automated refresh pipeline
Instant Checkout (Stripe) readiness check
Competitor gap analysis at launch
Ongoing feed health monitoring
UK rollout preparation & priority queuing
Traditional SEO — Still Essential

The foundations that make
everything else work.

AI SEO doesn't replace traditional SEO — it builds on top of it. A technically sound, well-structured website with strong authority signals is the base that makes AI citation possible. We do both.

🔧
Technical SEO
The engine room. Without technical health, nothing else matters — for Google or for AI engines.
  • Core Web Vitals optimisation
  • Crawlability & indexation audit
  • Schema markup & structured data
  • Site speed & performance
  • Mobile & accessibility compliance
  • robots.txt & sitemap configuration
📝
On-Page SEO
Every page optimised for both search engines and the humans who land on them.
  • Keyword research & mapping
  • Title tags & meta descriptions
  • Heading structure optimisation
  • Internal linking strategy
  • Content gap analysis
  • E-E-A-T signal strengthening
🌐
Off-Page SEO
Building the authority signals that tell search engines — and AI engines — your brand is worth citing.
  • Link building & outreach
  • Digital PR & brand mentions
  • Competitor backlink analysis
  • Toxic link disavowal
  • Authority source placement
  • Citation & NAP consistency
📍
Local SEO
Dominate local search results — on Google Maps and in AI answers for near-me queries.
  • Google Business Profile optimisation
  • Local keyword targeting
  • Review strategy & management
  • Local citation building
  • Geo-targeted content
  • AI local query optimisation
✍️
Content Strategy
Content that ranks on Google and gets cited by AI engines — created around the prompts people actually ask.
  • Topic cluster planning
  • AI-intent content creation
  • Blog & long-form articles
  • FAQ & answer optimisation
  • Content refresh & pruning
  • Landing page copywriting
📊
Analytics & Reporting
Clear, plain-English reporting that shows exactly what's working — across both traditional and AI search.
  • Monthly performance reports
  • Ranking & visibility tracking
  • AI citation attribution
  • Conversion & goal tracking
  • Competitor movement alerts
  • Quarterly strategy reviews
The Full Picture

Two kinds of search.
One joined-up strategy.

Traditional SEO
Technical site health
On-page optimisation
Backlink authority
Google rankings
Local visibility
Answer Engine Visibility
Brand monitoring across 10+ AI engines
Sentiment & narrative tracking
Citation source identification
Competitive benchmarking
AI Traffic Intel
AI crawler monitoring
Content performance for indexing
Human traffic attribution
Technical AI optimisation
Prompt Intelligence
AI keyword & topic mapping
Intent classification
Gap & opportunity detection
Weekly data refresh
Result
Your brand cited in AI answers
More organic traffic from both channels
Competitors left behind
Measurable business growth
How It Works

From audit to first result.

1
Audit & Benchmark
We baseline your current AI and traditional search visibility — across every platform, against your key competitors.
2
Strategy & Gap Plan
We identify every gap — prompts where competitors are cited, technical issues blocking AI crawlers, content missing from your site.
3
Optimise & Publish
We implement — technical fixes, content creation, citation building, schema updates — and submit new content to AI crawler queues.
4
Track & Refine
Monthly reporting on visibility scores, citation growth, AI-attributed traffic, and ranking improvements. Continuous refinement.
AI engines we track and optimise for
ChatGPT
Perplexity
Google Gemini
Claude
Microsoft Copilot
Grok
Google AI Overviews
Meta AI
DeepSeek
Amazon Rufus
Why It Matters Who You Choose

Beaconsfield vs Old-School SEO Agencies

Most SEO firms are still playing by 2018 rules. We built our approach around how search actually works today.

Capability Beaconsfield Business Solutions Traditional SEO Firm
AI Engine Visibility Tracks your brand across ChatGPT, Perplexity, Gemini, Copilot & more in real time No AI monitoring — completely blind to how AI talks about your brand
AI Traffic Intelligence Monitors which AI crawlers visit your site and whether those visits convert to real traffic Only tracks Google/Bing bots — misses the entire AI agent ecosystem
Prompt & Answer Tracking Identifies the exact prompts people use to find businesses like yours across AI platforms Keyword tools only — no visibility into AI-driven question-and-answer traffic
Reporting Transparency Live dashboards — you see the same data we see, updated continuously Monthly PDF reports, often cherry-picked vanity metrics
Technical SEO Full audit & fix cycle — Core Web Vitals, structured data, crawl health, site architecture Basic on-page fixes, but rarely touches structured data or Core Web Vitals properly
Content Strategy Human-led, AI-assisted — written to rank in both Google and answer engines simultaneously Keyword-stuffed articles optimised for crawlers, not AI engines or real readers
Link Building Authoritative, editorial placements — the kind that builds domain trust with AI and Google Often relies on link farms, PBNs, or low-authority directories
Local SEO Google Business Profile optimisation + local citation management + AI local answer tracking Standard GBP management, rarely extends beyond Google Maps
Strategy Ownership Dedicated strategist — one point of contact who knows your business inside out Rotated account managers, templated strategies recycled across clients
Future-Proofing Built for how search is evolving — every update we make considers AI-first discovery Reactive — chases algorithm updates after they happen, always a step behind
Industry Expertise

Industry Specific SEO

Every sector has its own search dynamics, buyer behaviour, and competitive pressures. We build dedicated SEO strategies for the industries we know best.

Get Started

Find out where your brand
stands in AI search today.

We'll run a free AI visibility audit — showing you exactly how your brand appears across the major AI engines, what competitors are getting cited for, and where your biggest opportunities are.

Talk to Us

Let's grow your
search presence.

Whether you're starting from scratch or looking to add AI SEO on top of existing work, we'll give you a straight assessment of where you stand and what it'll take to move forward.

🔍
Free AI Visibility Audit We run your brand across 6+ AI engines and show you the results — before you commit to anything.
📊
Competitor Benchmark Included See exactly how you compare to 3 named competitors in AI search — at no cost.
💬
No jargon, no hard sell A plain-English conversation about what we found and what we recommend. No obligation.