ChatGPT isn't just an AI assistant anymore — it's becoming the world's most powerful product discovery engine. Get your products listed, your feed optimised, and your brand positioned before your competitors do.
Official Demo
Watch how ChatGPT surfaces products, compares options, and completes purchases — all inside the chat. This is where your customers are going.
What Is ChatGPT Shopping?
ChatGPT Shopping lets users find, compare, and purchase products directly inside a conversation — no Google, no brand websites, no paid ads. The AI surfaces the most relevant, trusted products based on user intent, product data quality, and brand authority.
Unlike Google Shopping where bids determine visibility, ChatGPT Shopping ranks products on data quality, relevance, and trust signals. There are zero paid placements — every ranking is earned.
The Agentic Commerce Protocol (ACP) — built jointly by OpenAI and Stripe — handles the entire checkout flow. Merchants using Stripe can enable Instant Checkout with minimal code changes, allowing customers to buy without ever leaving the ChatGPT interface.
Live Platform
When a user asks ChatGPT to help them find a product, it doesn't return a list of links — it presents a curated shopping carousel with prices, ratings, and a direct buy button. Your product either appears or it doesn't. There's no middle ground.
Getting into that carousel requires a correctly structured merchant feed, merchant portal approval, and the right data signals. We handle all of it.
Our ChatGPT Shopping Services
From initial merchant portal application to ongoing feed optimisation — we manage the complete lifecycle of your ChatGPT Shopping presence.
The first step is getting approved on the ChatGPT merchant platform. We handle the full application, compliance checks, and approval process on your behalf.
ChatGPT Shopping requires a structured merchant feed in CSV, TSV, XML, JSON, or JSONL format. We build and configure your feed to meet every required and recommended field specification.
We provide continuous visibility into where your products appear, which queries trigger your listings, and how your performance compares to competitors — with monthly strategy reviews.
Being listed is just the start. Ranking well requires ongoing optimisation of your product data — the signals ChatGPT uses to decide which products to surface for which queries.
How It Works
From natural language query to completed purchase — all inside ChatGPT. Here's the journey your customers take, and what needs to be in place at each step.
UK Market
ChatGPT Shopping launched globally in April 2025. The UK rollout is anticipated in Q1–Q2 2026. Businesses that optimise now will have a structural head start when the feature goes live to UK consumers.
UK businesses that apply to the merchant portal, build their feed, and establish trust signals before the consumer launch will rank higher from day one. ChatGPT's ranking algorithm rewards established merchants with clean data history — the same advantage early Google Shopping adopters had in 2012. Don't be late again.
The Bigger Picture
These aren't two separate services — they're two sides of the same strategy. Here's why.
ChatGPT's product ranking algorithm doesn't exist in isolation. The same AI that recommends answers in conversational search is the AI surfacing products in Shopping. Brands that are already optimised for AI search — cited by authoritative sources, structured for AI parsing, trusted by generative engines — will receive a natural boost in ChatGPT Shopping results.
Think of it as domain authority for the AI era: the more ChatGPT "knows" and trusts your brand from its training and live browsing data, the more confidently it recommends your products.
Our recommendation: Run both services together. Clients who combine ChatGPT Shopping setup with our AI Search Optimisation programme see significantly stronger product visibility from launch day — because the trust signals are already in place.
From the Blog
Go deeper on ChatGPT Shopping — strategy, feed setup, and what it means for your business.
The window to get ahead of competitors is open right now. Contact us to discuss merchant portal application, feed setup, or a full ChatGPT Shopping strategy.
